When Cal was recently asked to focus on a new concept that a company was developing, he modified the same techniques that he’s used in interviews over decades.
He co-designed a live experience with the CEO for a company event.
The 90-minute session included:
A powerful on-stage interview to communicate the CEO’s vision.
Story-driven lessons on how to ask transformative questions.
A collaborative space where employees generated questions and breakthrough ideas that were all routed into an archive.
This produced 15,000 words of fresh IP: questions, solutions and strategic insights.
Hidden talent was uncovered within the company.
Actionable innovation was tied to a real business goal.
A feeling of connection and cohesion inspired the company toward a culture of curiosity and problem solving.
And a living archive of ideas that could be curated by human eyes and analyzed by artificial intelligence was produced to further develop the concept and the arc of its story.
In a world of AI-generated answers, the competitive edge is human-led questions.
Cal’s process doesn’t just inspire, it delivers scalable, strategic value that turns 90 minutes into your company’s future.
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