Tim Staples: On How To Capture Attention
On any given day, the odds of making it to the front page of YouTube are one in 2 million. Tim, and his company, Shareability, have done this 35 times. When the student is ready, the master appears. So Cal sets off on his journey into social media with Tim as his guide alongside the launch of Tim’s book: Break Through The Noise, The 9 Rules to Capture Global Attention. Tim has created viral videos with soccer star Cristiano Ronaldo and mesmerized millions with a video of dogs using hands to eat around a table at a family dinner. This podcast is a tipping point for Cal as he looks to bring Old School storytelling, which now delights crowds at speeches and during workshops, to social media. The conversation is filled with takeaways for anyone or any company trying to gain a larger and strong presence on the Internet. Because at the heart of this episode is the question: What makes messages shareable?
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Fourth of July Barbecue with Steven Raichlen
Cal catches up with his old pal, and author of the Barbecue Bible.
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Bruce Lee Teaches Cal to Evolve... Through His Daughter
“To change with change is the changeless state.”
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Phillip Stutts: Politics, Marketing & The Secret Sauce
Businesses need to understand their customers the way a great political campaign understands its voters
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Simon Sinek: The Infinite Game
Simon talks about the theme of his upcoming book — The Infinite Game shows us that business should not be treated like it’s in a sporting event. Simon makes a case that the most successful companies now tend to be guided by leaders with an infinite mindset.
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Daniela Fernandez: The Million-Dollar Save
There’s a garbage island twice the size of Texas in the Pacific Ocean. 50% of the oxygen we breathe is created by the ocean. That’s every 2nd breath you take. We’re slowly choking ourselves. Cal checks in with 25-year-old Daniela Fernandez whose non-profit Sustainable Ocean Alliance was down to its last penny when an anonymous $1million donation came in. This is an awesome story of a young woman’s unwavering devotion to make a difference. Applying her mindset might allow you to do the extraordinary
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Brian David Johnson: Takes Cal into the Future
Arizona State Futurist in Residence Brian David Johnson explains to Cal why we will not be using keyboards in the near future; and how they are slowing us down anyway. Old School Cal gets an hour of what the future will be like — and, surprisingly, he likes it!
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